MARKETING
Please feel free to contact me if you wish to see extended examples of some of my work. In addition to the projects listed below, I have also assembled a press release, written artist bios, written email pitches, and created tour promotions through my Promotion and Publicity class.
Copy of OTTOMAN FINAL.pdfPlaced as a Top 5 team in the University of Georgia’s 11th Annual Digital Marketing Competition after pitching to Aaron’s Furniture’s C-suite level executives
Developed a hypothetical $5 million digital marketing campaign for the UGA Digital Marketing competition to build brand awareness amongst a multicultural audience that was utilized in the company's subsequent marketing efforts
Digital Marketing Strategy for Apple Music
AppleMusicRecMark4450 (1).pdf
Media Plan for partnership opportunities with Bose and Warner Bros. Discovery. The overall goal was to increase awareness about Bose at-home products and their recent strides toward better sustainability practices
Merchandise Mockup
for Lizzy McAlpine's latest album, Five Seconds Flat (hypothetical)
Advertising Campaign for Steve Lacy's album Gemini Rights (hypothetical)
This advertisement features song titles from Stacy's newest album hidden in the text, along with a link to Lacy's website. The number listed when called plays a snippet of the newest song. This will be placed on his various social media platforms. Infomercial ads with a similar layout will be placed on TikTok.
Lyric: “Loving you was a hazard, so I got my heart a helmet”
Advertisement for the single “Helmet”: Steve will create fake safety videos about how to wear a helmet. These ads will be placed in a selected skate shop we choose to partner with and his social media. Since Lacy's fan base consists of teens and young adults, many of whom are into skating, this will increase engagement. Additionally, we will create stickers and posters (design mockup shown to the right) that include elements related to the lyrics.
